The Role of Eco Cultural Creative Products in the Communication of City Brands and International Images

Abstract

The growth of the city and the improvement of people's living standard gave birth to brand communication. Under the tide of globalization, cultural & creative industries act on the spread of urban brands, integrating culture and economy, and providing sufficient power for urban development. As an important carrier and core competitiveness of city brand communication, ecological creative industry promotes, supports and develops together. City-based competition has started. As an important element in the competition, city business cards can add cultural added value to the city and promote its development. There are still some problems in the city's brand promotion, which affect the pace of building and spreading the city's brand. The resource advantages of urban cultural & creative industries need to be further explored by various functional departments and scholars to promote the shaping and dissemination of urban brands. Based on this, this paper analyzes the realistic dilemma of eco-cultural creative industries in spreading city brand, and discusses the role of eco-cultural creative products in city brand and international image dissemination.