The Role of E- Recruitment in Attracting Potential CandidatesEvidence from Fresh Graduate Job Seekers

Abstract

The study aims to investigate the effectiveness of an online recruitment system and its impact on organizational attraction among fresh graduate job seekers. A sample comprised of 302 fresh graduate job seekers from well-known HEC recognized business schools in the Lahore region is selected using Stratified Random Sampling. Since the data is not normal, the Kruskill Wall is test of mean differences is applied to compare the effectiveness of e-recruitment with traditional methods of recruitment. Furthermore, the Macro process tool of Regression analysis is used to examine the matter of cost-effectiveness, easy to use and website quality. Findings of regression results confirm that e-recruitment has a positive influence on organizational attraction and cost-effectiveness and easy to use mediate the relationship between e-recruitment and organizational attraction. However, the positive relation between e-recruitment and organizational attraction depends on the quality of the recruitment website which depicts that Sitequal (Website Quality) moderates the relationship between e-recruitment and organization attraction. Thus, this study offers valuable findings for managers that aim to adopt E-recruitment systems in their hiring process.