Abstract
From bullshit jobs to bullshit people, the relevance of the individual within the group has consistently been a determining factor in their social value and personal esteem. The advent of new technologies, particularly artificial intelligence (AI), poses an existential question to humanity about its place in a world rapidly saturated by AI. The latter has propelled the evolution of professions at an unparalleled speed, a challenge the academic world struggles to manage. If the new era of the university has indeed arrived, it must then redefine its role as an intellectual institution to avoid a general mediocrity of profiles, a pitfall it had encountered in its trajectory as an entrepreneurial university. It is imperative for the university to ensure the democratization of human intelligence, a crucial element in the strategic management of the advent of artificial intelligence, and guarantee social equity in access to knowledge. Thus, it is appropriate to assign to E-learning the function of certifying and preparing the technical profiles necessary for the practical functioning of society. E-learning emerges not only as an alternative solution but as an evolution of the modern university, distinguishing between graduation and certification.
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