Abstract
The Kampung Marketer program is a youth empowerment program specializing in digital marketing. The basic needs approach is used to evaluate community development. This approach states that it is necessary to have greater job opportunities, increase economic growth, and guarantee the community's basic needs for a better quality of life. This research aims to determine how digital roles are implemented in people-centered development and measure its impact with the basic needs approach. A qualitative approach uses a triangulation model that combines in-depth interviews, observations, and documents from Kampung Marketers. From the research results, it was found that digital resources aided people-centered development by increasing employment opportunities. In the 18 existing branches, the Kampung Marketer Program has accumulated 700 customer service and advertising skills. As a result of the program, the economic growth of communities with Kampung Marketer programs had increased, as indicated by the amount of income received by the empowered community of around IDR 1,000,000 to IDR 3,000,000 and the total income that was distributed being 1.3 billion. It impacts meeting the basic needs of society and increasing the younger generation's enthusiasm for continuing their studies. The members of Kampung Marketer also could now pay for their children's tuition and even bought houses and land. The older generation who did not have technological skills were also supported and empowered by the program by establishing a business called "Saung Makaryo." They were trained to produce goods in their respective homes, and Kampung Marketers marketed them.
Highlights
Kampung Marketer exists because of the problem of a large number of unemployed, village youths migration or urbanization, the lack of employment opportunities in the village, the lack of young entrepreneurs in the village, and the lack of competence or skills of the villagers as well as the potential of human resources
People-Centered Development or Community Development is a movement designed to promote better living for the whole community with active participation and, if possible, on the community's initiative
According to (Nasdian 2015), community development is a movement designed to promote better living for the whole community with active participation and on the initiative of the community. (Christenson et al, 1980) in (Nasdian 2015) states that community development is a group of people working together in a community setting on a shared decision to initiate a process to change their economic, social, cultural, or environmental situation
Summary
Kampung Marketer exists because of the problem of a large number of unemployed, village youths migration or urbanization, the lack of employment opportunities in the village, the lack of young entrepreneurs in the village, and the lack of competence or skills of the villagers as well as the potential of human resources. Kampung Marketer is a village that empowers the community in digital marketing technology. Kampung Marketer has the vision to realize and increase people's income and build villages through technology. Kampung Marketer is an organization that trains and educates people about technology and further empowers people who already have the skills and expertise in digital marketing technology. 3. Winner of the 2018 NET TV Independent Young Entrepreneur. 4. The Favorite Winner of Independent Young Entrepreneurs in 2018.
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
