The role of digital diplomacy in the foreign policy of the state

Abstract

Problem setting. A modern word in the era of globalization, computerization of society, domination of digital technologies, is constantly changing, being shaped through the merger of technology and human activity. The using of new technologies, social networks, media and gadgets gives a new way to achieve diplomatic missions and the main goals of the current political powers. The main goal of digital diplomacy is to improve communication between states, communication of political interests, exchange of information. The fact of application of information and communication technologies in diplomatic work is obvious. In a global pandemic caused by the coronavirus, the use of digital diplomacy in the international arena is growing. Target of research.The purpose of research is the analysis of the concept and history of digital diplomacy, the establishment of its features and characteristics. Analysis of resent researches and publications. A large number of both national and foreign scientists studied the topic, including V. Permyakov, E. Zinovieva, N. Tsvetkova, F. Hanson, K. Sereda, J. Turchin, whose works are important theoretical basis for studying the issue of digital diplomacy. Article’s main body. The theory of digital diplomacy as a component of political culture began in the late twentieth century. It was the time when the world community realized the importance of implementing new effective methods of diplomacy that would go beyond official political institutions. Today there are areas where it can be an effective resource: first, in the field of information management, and secondly, such diplomacy can analyze a huge amount of information in political forecasts and strategic planning. The diplomatic services of the world’s leading countries use the Internet to communicate with citizens of the host countries, conduct surveys, and provide the necessary information. Political elites use information technologies in their own interests both in their own states and in the international arena. Even foreign ministries are learning the basics of media literacy and social media work. Previously, diplomacy was considered a relatively «closed» field of activity, today it is becoming more open to ordinary citizens, in particular through the development of information technology. Conclusions and prospects for the development. Global processes are crucial for international relations, and the complexity of events forces to develop new forms of interaction and cooperation between states. Of course, digital technologies cannot completely replace the centuries-old principles of diplomacy, but their adaptation to its goals and functions has a positive effect on the implementation of the main tasks of diplomatic activity and increases the effectiveness of results and the level of openness and transparency.