Abstract
This article proposes and tests a conceptual model to investigate a new mechanism among destination gender, stereotypes, destination attitudes, and destination revisit intention. Furthermore, it explores the moderating role of destination congruity in the link between destination gender and stereotypes on one hand and between stereotypes and destination attitudes on the other hand. The theoretical model is examined utilizing a combination of qualitative and quantitative methods to test eight hypotheses using AMOS 28 and PROCESS MARCO. This article provides significant practical and theoretical implications to the gender-based destination marketing research agenda as well as dependable guidance for destination officials and policymakers.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
