Abstract
ABSTRACT The Agricultural Innovation System perspective highlights the importance of interaction for learning and innovation, but so far little research is done on the cultural differences of farmers and the effect this has on interaction, knowledge sharing and innovation. We took a cultural perspective to better understand local interaction, knowledge sharing and learning dynamics, and uptake of Integrated Pest Management (IPM) in Bangladesh where the Department of Agricultural Extension organizes Farmer Field Schools (FFS) for IPM. However, the success of the FFS approach at farmer level is quite diverse. We coupled an ethnographic study with an analysis, based on Cultural Theory, to identify the cultural pattern of behaviour, underlying preferences of social organization, and the effect this has on pest management innovation in two farmer communities. Findings showed that in one village with strong group solidarity, farmers tended to share knowledge in a wide network, and started to apply IPM while reducing pesticide use. In the other community, individualism and fatalism prevailed and farmers only shared knowledge within their close network, distrusted outsiders and continued to rely on pesticides. We conclude that it is important to include cultural studies in cross-disciplinary research and design of local innovation interventions.
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