Abstract
The Role of Culture in Teaching English for Business Purposes
Highlights
As English is becoming more and more the language of the global market, the teaching/ learning of English for business purposes is at risk of separating the language from its culture
The teaching of English for business purposes in Algerian vocational, private schools, and even universities are predominantly preoccupied with providing the learners with well-condensed language courses that are purely linguistic and have nothing to do with teaching the language within its context.In other words, teaching English in in a contextualized situation and in relation to its culture is given less importance and attention
The demand over the teaching and learning of English for business purposes has been noticeably increasing over the last two decades. This remarkable need in acquiring English was due to the growing interest in the international business and commerce worldwide (Boyd, 1991).Yet, this newly initiated sub-discipline of English for specific purposes (ESP), or ESP-B, has recently started being widely recognized in the field of teaching English
Summary
As English is becoming more and more the language of the global market, the teaching/ learning of English for business purposes is at risk of separating the language from its culture. This paper tackles the problem of teaching and learning English language out of its cultural context for business purposes in specific.
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