Abstract
Cultural and Creative Industries (CCIs) have been intensively studied within the last decades due to their high economic growth potential and positive impact on innovation. In recent years, research shows increasing efforts to unfold CCIs’ potential for innovation partnerships in cross-sectoral cooperation with traditional companies. This classical role of CCI has been discussed in the new context in the frame of COVID-19. Here, the CCI sector itself had to find other channels to meet their clients, but besides that, an extended role of the CCI sector for post-COVID recovery is debated by several key players, including OECD. The paper analyses the current socio-economic situation that is still shadowed by the ongoing COVID pandemic and discusses sustainable and inclusive growth paths of a post-COVID recovery driven by creativity concepts. The Baltic Sea Region (BSR) as the first macro-region with its own macro-regional strategy and its strong innovation power, domination of SME sector, low population density, its heterogeneous business structures resulting from its characteristic mixture of old and new EU Member States can be considered as a test lab for the whole Europe. From the CCI perspective, its long Hanse history that generated a common Baltic identity opens the opportunity to deploy common cultural approaches for successful inter-cultural recovery concepts.
Highlights
The Cultural and Creative Industries (CCIs), or in EU terminology, referred as to Cultural and Creative Sectors (CCS), enjoyed increasing attention in the last twenty years as a strategic resource for innovation as well as a driving force for entrepreneurial discovery, regional development, and competitiveness [1]
The paper analyses the current socio-economic situation that is still shadowed by the ongoing COVID pandemic and discusses sustainable and inclusive growth paths of a post-COVID recovery driven by creativity concepts
The Baltic Sea Region (BSR) as the first macro-region with its own macro-regional strategy and its strong innovation power, domination of SME sector, low population density, its heterogeneous business structures resulting from its characteristic mixture of old and new EU Member States can be considered as a test lab for the whole Europe
Summary
The Cultural and Creative Industries (CCIs), or in EU terminology, referred as to Cultural and Creative Sectors (CCS), enjoyed increasing attention in the last twenty years as a strategic resource for innovation as well as a driving force for entrepreneurial discovery, regional development, and competitiveness [1]. The Baltic Sea Region (BSR) is the first macro-region with its own macro-regional strategy and placed among the most innovative and advanced Blue Economic regions globally This fact is surprising since the region is dominated by the SME sector, its heterogeneous business structures, low population, and its. It is no surprise that CCI, together with the "Culture" issue, has found a prominent place on the renewed EUSBSR for the upcoming funding period 2021-2027 of the European Union This success story of the BSR, together with its CCI sector, is going to be endangered by the COVID pandemic that started in spring 2020 and that affected the cultural and creative sectors along with the tourism sector, most with jobs at risk ranging from 0.8 to 5.5% of employment across OECD regions including BSR [4]. The author participated in several EU projects related to the CCI sector in BSR comprising "CTCC project" and "Creative Ports project" so that the presented results are empirically underpinned by studies that took place within these projects between 2017 and 2021 [3]
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