The Role of Creative Publicity in Different Periods of the COVID-19 Outbreak in China: Taking the Creative Publicity of Chinese Poetry as an Example

Dandan Jia,Cuicui Sun,Quanlei Yu,Qingbai Zhao,Guanxiong Liu,Zhijin Zhou,Yi Wang

doi:10.3389/fpsyg.2021.600818

Abstract

When humans are confronted with an epidemic situation or a continuous natural disaster, success depends largely on how critical information is conveyed to as many people as possible, how individuals' emotional experiences of the crisis are elicited, and how their behaviors are directed going forward. Efficient publicity is key to successful epidemic prevention and control. This study explores the role of creative publicity by comparing the influence of creative publicity and general publicity in different periods of the COVID-19 outbreak in China. The effects of creative and general publicity differed across varying periods of the COVID-19 outbreak. Specifically, compared to general publicity, creative publicity had a significant impact on individuals' emotional arousal in the early period of the COVID-19 outbreak while it significantly promoted individuals' emotional arousal, behavioral regulation, and willingness to actively disseminate information in the middle period. In the stable period of the COVID-19 outbreak, creative publicity performed better than general publicity in regulating individuals' behavior. On the other hand, general publicity was more effective than creative publicity in regulating individuals' behavior and actively disseminating information about the epidemic in the early period of the COVID-19 outbreak. In conclusion, creative and general publicity had differing effects in different periods of the COVID-19 outbreak, which may relate to the characteristics of the publicity format and people's psychological conditions in different periods of the COVID-19 outbreak.

Highlights

The coronavirus disease (COVID-19) epidemic caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) was discovered in the city of Wuhan, China, in December 2019 and spread rapidly around the world (Zhang et al, 2020)
Novelty is the core of creative publicity and that distinguished it from general publicity (Smith and Yang, 2004; Ang et al, 2007; Arden et al, 2010; Runco and Jaeger, 2012)
The current study examines the role of creative text publicity based on poetry and general publicity during different periods of the COVID-19 outbreak in China

Summary

Introduction

The coronavirus disease (COVID-19) epidemic caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) was discovered in the city of Wuhan, China, in December 2019 and spread rapidly around the world (Zhang et al, 2020). To effectively curb the spread of COVID-19, China gradually implemented strict containment measures such as “Wuhan lockdown,” “home quarantine,” “wear a mask,” and “maintain social distancing.”. Countries worldwide are taking measures to prevent the spread of the COVID-19 pandemic and protect. Because of differences in culture and values across countries, the forms of publicity differ, which may result in varied public understanding, acceptance, and implementation of “home quarantine” policies and, greatly affect epidemic prevention and eventual control. In China, the COVID-19 outbreak began in Wuhan and spread rapidly across the country. Effective publicity plays a significant role in ensuring people clearly comprehend the real situation of the COVID-19 pandemic, accept expert preventative health advice, take the initiative to regulate their own behaviors, and strictly implement various containment measures

Methods

Discussion

Conclusion