The Role of Corporate Social Responsibility in Local Community Development: A study of the Jordan Ahli Bank

Abstract

The study focuses on how the Corporate Social Responsibility (CSR) of The Jordan Ahli Bank (JAB) can be a factor in the development of the local community in Amman the capital. It provides an attempt to understand the perceptions of the JAB and the local community about how CSR can be a vehicle for community development. This research uses qualitative research methods using semi structured interviews and media archive and document analysis. The participants of this study were in total (12) individuals out of which (5) were community people, (3) were community leaders and (4) were participants from JAB public relations stuff. Findings show that JAB maintain a high social responsibility sense toward local community. JAB participating in various CSR development projects like. In addition, CSR is a viable vehicle for community development; however, it should be directed to the right place and time. However, local community individuals and leaders declared that insufficient activities and funding provided by The Jordan Ahli Bank to meet the pressures of social problems on community, and the Bank is required to provide more funds and open new support programs to Amman region.