Abstract
Technology has spread to all spheres of life and Public Sector Units (PSUs) are not lacking behind. The Corporate Communication team in any PSUs uses latest technologies like the new media along with newspapers, televisions, Press Releases etc. to reach out to the masses about the goals and achievements of the organization. This research paper focuses on the role played by the Corporate Communication department in handling organizational crisis that happened in 2005 and 2009 in a reputed Fortune 500 oil sector PSU based in India and abroad. This project revolves around two real life case studies. So this project is titled “The Role of Corporate Communication in Handling Organizational Crisis’ revolves around two real life case studies. It highlights the specific areas where the organization has put in its efforts in managing the two different disasters that happened in the recent past. The first case happened in 2005, when the biggest offshore platform belonging to the World’s Most Admired Company was hit by a vessel whereby a catastrophic fire engulfed the platform which was lost forever. In the second case in 2009, the organization faced a crisis when it was asked to set up itself as a subsidiary unit in Assam. Crisis communication, an extremely important role of Corporate Communication has been explained elaborately with the two cases studies in the report.
Highlights
A crisis is any event that leads or is expected to lead to an unstable or dangerous situation affecting an individual, community, organization or whole society
All parts of the NorthEastern states are not as developed as the other metropolitan cities of the country. They always do not provide adequate infrastructure to run an organization and in this case there was optimum utilization of the available infrastructure done by the corporate communications department for which they were able to bring out the organization from the situation
All possible efforts were made by the corporate communications to reach out to the media, the government, the press and the local people through different channels like interviews, press releases, telephonic conversations etc
Summary
A crisis is any event that leads or is expected to lead to an unstable or dangerous situation affecting an individual, community, organization or whole society. Companies must be in a position to quickly answer questions and allegations about the ongoing crisis Many times it happens that organizations get crisis management wrong than doing it right. Crisis communication is sometimes considered a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. These challenges may come in the form of an investigation from a government agency, a criminal allegation, a media inquiry, a shareholders lawsuit, a violation of environmental regulations, or any of a number of other scenarios involving the legal, ethical, or financial standing of the entity [4]. The understanding of corporate communication is broadly based on two aspects: to describe relationship between social environment and business expression, i.e., management of corporate communication system and maintenance of company’s business strategy, i.e. implementation of practical decisions
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