The Role of Contingency Adduction in the Creative Act

Abstract

This article discusses the potential role of contingency adduction in creative behavior. Some have characterized creativity as the study of generativity. Generativity is the investigation of procedures that result in the occurrence of untrained, often composite, patterns from earlier trained components. An increasing number of applied programs are attempting to apply generative procedures in their design. Headsprout Early Reading®, for example, explicitly employed generative procedures to teach reading. There remains a lack of understanding about the role contingency adduction plays in the generative process. Contingency adduction is defined when patterns shaped under one context are recruited by contingencies in another context for which the pattern was not originally shaped. Adduced patterns may be new sequences of repertoires, the combination of repertoires, or the repertoire may acquire a new function. The moment of reinforcement of these new patterns from previously established patterns marks the moment of adduction. Thus, procedures that make such selection more likely may be fundamental to encourage what might be called creative behavior. Examples and nonexamples of contingency adduction involving both verbal and nonverbal procedures in both animals and humans will be described, and their implications noted.