THE ROLE OF CONTENT MARKETING IN THE ERA OF DIGITALIZATION

Abstract

The marketing landscape is quickly changing, with conventional marketing giving place to digital or electronic marketing. Businesses must recognize the new paradigm, which emphasizes customer relationship and thus helps create and retain loyal customers. Consumers are more loyal and trustworthy when they receive information in the form of content and are able to interact with the brand. To establish effective content marketing campaigns, an organisation must first understand how customers perceive material, what draws them, and what they want from it. Content marketing has evolved beyond the Boardroom Buzz. Thanks to remarkable advances in information and communication technology, customers today have instant access to information. As a result, online content development is vital in marketing, a winning strategy. As a result, all marketers should attempt to boost customer engagement through content, which is now an industry standard. It is essential in todays world. There are Numerous facets of Content Marketing, with its future trends. These days, its standard fare Traditional marketing fails. The consumer gains value via content marketing instead of attractive advertising and selling. This research paper can be understandable, informative, or helpful to the client and to introduce Content Marketing to marketing instructors. As Existing textbooks and most educators dont have time to thoroughly examine this fast developing topic, Content Marketing knowledge can help students learn all current marketing methods.