The Role of Content Creators in Creating Innovative Content at GMF Aero Asia TBK

Abstract

The journal aims to investigate the important role played by content creators in creating innovative content for GMF Aero Asia company. In the rapidly growing digital era, now many social media are places to create innovative content, which is the main key in showing brand image and attracting customers. GMF Aero Asia, as a major player in the aviation industry, faces pressure to continuously innovate in their content to maintain competitiveness and relevance in a rapidly changing market. This research uses a qualitative approach with in-depth interviews with content creators working at GMF Aero Asia. The research findings highlight that content creators play an important role in identifying innovation opportunities, formulating creative ideas, and producing content that meets market needs and company goals. They also play a role in building an emotional connection with the audience and increasing brand interaction. However, challenges are also faced in this process, such as time pressures, resource constraints, and changing market dynamics. Therefore, companies need to provide adequate support and create an environment that facilitates creativity and innovation for their content creators. Thus, this study concludes that the growth and progress of GMF Aero Asia company is due to the contribution of a content creator in creating innovative content on social media