Abstract
The purpose of this research is to analyze the role of shopper traveling time on retail store patronage. Two primary questions of the research are (1) how well do shopper type, store image, and future purchasing behavior explain store traveling time, and (2) what are the relationships between travel time, shopper type, store image, and future purchase behavior. A structural model will be developed and validated which characterizes the interrelationships of the four types of variables in the development of store patronage. The research attempts to offer additional empirical testing of the conceptual models of consumer behavior developed in marketing.
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