Abstract
Conceptual modeling has been used mainly for supporting information systems (IS) development. In order to better capture requirements for developing IS, we have been extending conceptual models to include more business context (e.g., mission of the organization). This seems to interest organizational workers in using those conceptual models to solve problems. We propose dual roles for conceptual modeling: developing IS, and managing the changes occurring in the business. To fulfill the second role, conceptual modeling must provide constructs that are not biased toward IS background and thinking, but assist organizational workers to better understand the business and its operations. Research and literature on management will be useful to accomplish this objective. Our research in this direction suggests much potential in expanding conceptual modeling to support organizational workers.
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