Abstract
Human capital is a major asset of modern society. Today, the successful economic development can only be achieved through competitive human capital and its share in national wealth, especially in developed countries, reaches 70-90%. It determines the competitiveness of the economic systems, becomes the main resource for economic growth and development, based on that, the economy of a country becomes more high-technology-, updated information-, innovations-oriented. Therefore, it is necessary to invest equally in all components of human capital, if we want to get a lasting effect. Otherwise, an interesting, relevant business environment for investors can not be created. The corono-economic crisis has shown us the new opportunities, that the solution to the global problems caused by the pandemic, the recovery and development of a stagnant economy can only be achieved by creatively-minded, creative people, or competitive human capital. Keywords: Human capital, investment, competitiveness, innovation.
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