Abstract
This study empirically investigates the relationship between technological capability and social media usage on export performance of garment Small Medium Enterprises (SMEs) in Indonesia, along with the mediating effect of competitive advantage. To analyze questionnaire data from 138 garment SMEs, path analysis was performed. The findings indicate that technological capabilities directly impact export performance, while social media usage does not. However, competitive advantage mediates the relationship between these relationships. Finally, this study contributes to filling the gap of previous research by incorporating competitive advantage as a mediating variable and enhancing the role of Resource Dependence Theory and Social Presence Theory.
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