Abstract

This study aims to determine the role and influence of the driving figures of the Local MSME units Hero, Ibun, Majalaya in developing knowledge and how the enthusiasm of learning residents is empowered in developing and their skills to improve the welfare of their families. This research uses a qualitative approach, with an analytical descriptive method. Qualitative research methods are research methods used to examine the natural condition of objects, where the researcher is as a key instrument. The data collection techniques used are observation and documentation. The collected data is processed and analyzed in accordance with data processing procedures. The result of this research is as a basis for developing ideas and ideas for community educators how strong the influence of the movers in the development of a unit so that it can develop in accordance with expectations, changes in behavior and mindset in the community, useful readings and references.

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