The Role of Communications in Public Management Policy Implementation Carried Out by Agriculture Sustainable Development

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The article examines the basic concepts of sustainable development, identifies the current state of the agricultural sector and presents its characteristics and factors constraining its balanced development in Ukraine.
 Based on the analysis of world experience, it was established that the issues of effective public administration are extremely important in ensuring the sustainable development of the agrosphere, especially in the context of decentralization of power in which with most of management functions are transferred from central to local authorities. In these conditions, the need to use effective public administration technologies, with communications playing a key role, has been proven.
 The paper suggests a system of organizational and economic activities aimed to ensure the sustainable development of the agrosphere, among which the resource balance is singled out. The latter includes three main balance – subsystems, namely balance in resource potential reproduction; resource and technological balance; balance in using resource potential. It provides:
 - ensuring structural proportionality between material and technical, labor, land and other resources used in the process of agricultural production and meets the needs in overall scope;
 - selection of resources considering the peculiarities of modern technologies and climatic conditions;
 - economical use of available resources, which provides for their combination into a single production process that provides high resource efficiency and maintains a dynamic balance between all components of the biosphere.
 The role and place of foresight in the formation and implementation of sustainable development policy based on reconciling the interests of all stakeholders, especially elites, building consensus on the future for society as a whole and was grounded. The reconciling provides a choice of action depending on the future forecasting and ways to achieve it, as well as shows possible ways to adjust them.
 The paper reveals the analysis of the survey conducted amongst private farmers (according to a multifactor questionnaire in which the answers for each statement ranged from 0 - strongly disagree, to 4) on the most constraining factors in establishing communication between private farmers and public authorities. It was found out that the most influential ones included distrust of public authorities, misunderstanding of communication processes and tools as well as a lack of desire to communicate,
 It is proved that large-scale information and consulting activities, as an organized exchange of information, should be implemented through the strengthening of communication links between public authorities, private farmers, community, academicians and other business entities as well as through government support programs.