Abstract
Despite the advancement of research on green and sustainable supply chains in the current literature, it is seen that firms lack capabilities to develop the competence they need to adopt green operations. The aim of this study is to bring to light capabilities that are crucial for the adoption of green product and process design, manufacturing and logistics. It analyses the relationship between firm capabilities, green operations, and a firm’s competitiveness. For this, it collects and analyses data from Indian manufacturing firms using variance-based structural equation modeling. Our findings show that corporate environmental strategy and knowledge assessment have positive associations with green product and process design, manufacturing and logistics, respectively. Likewise, co-evolving has a significant relationship with green operations. Further, firms can significantly improve their competitiveness by adopting green operations.
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