Abstract
Nowadays, it has become clear that the success of different sized organizations depends on the speed at which they adapt to the dynamic changes and challenges of competitive market structures. At the same time, it is considered that information is a key element for identifying the strengths and weaknesses of the business activities of organizations and the trends for their future development and market consolidation.
 Modern universities face major challenges related to the processing of large amounts of data, which are continuously generated by different systems and units, but in most cases, the information flow is not analysed effectively enough. Namely the efficient extraction of educational data is an important aspect for the analysis of the state of the university as well as the effective planning of its future development.
 Therefore, the main purpose of this study is to consider the capabilities of intelligent business analysis information systems to monitor and control the large volumes of data generated at the University of Forestry, Bulgaria. Implementing such a system will help transform data into valuable information and knowledge that will assist academic leadership in taking timely, informed, reasoned managerial decisions and actions, taking into account the dynamic and competitive educational environment and rapidly changing educational needs in higher education.
Highlights
Modern universities are developing in a dynamic, competitive educational environment
In order to illustrate the importance and role of business intelligence platforms (BI) tools in the activities of the University of Forestry, this paper presents an associative analysis based on data from the financial statements for the activity of the organization for the period from 2011 to 2018, which are presented and available on the university website
The help of the method for analytical processing of this data in real time it is possible to analyse the assets of the organization in the studied period, as the user is able to control the various objects of visualization, as well as to filter the data according to his interest
Summary
Modern universities are developing in a dynamic, competitive educational environment. In line with the claim that the success of different sized organizations depends on the speed at which they adapt to the dynamic changes and challenges of competitive market structures, the key measures that can be taken are the implementation of a comprehensive strategy for deploying business intelligence applications and technology tools that can be used to study patterns and trends in educational data and information. Adopting such a strategy as a result will increase both the quality of educational and research processes in higher education and the economic aspects of managing their public resource
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