The Role of Business Intelligence Systems on Green Supply Chain Management: Empirical Analysis of FMCG in the UAE

Abstract

This study empirically examines the effect of Business Intelligence Systems on internal greening processes (7Ps) and external greening practices (collaborations, social concerns, corporate environmental management, supply chain management) and measures their influences on firms’ green performances. This current study is quantitative, and a survey was prepared. The study’s primary data was collected using a convenient sampling method to accomplish the study objectives as the focus is on the empirical investigation of firms’ green performances. A structured questionnaire was used, and measuring constructs were measured using 7 points Likert scale. Results revealed that Business Intelligence Systems and internal and external greenings collaboration positively impact firms’ green performances, which in turn helps to enhance their positions.Moreover, the results show significant outcomes for the proposed study’s hypotheses. Accordingly, Business Intelligence Systems and internal and external greening processes have individually and collectively a positive impact and significant influence on attaining green performances for firms. This paper also comprises managerial implications for firms’ administrations to improve firms’ green performances and competitiveness. To apply green performance and enhance firms’ competitiveness, firms must implement internal green practices and external green collaboration parameters.