The role of breakfast cereals in the UK diet: headline results from the National Diet and Nutrition Survey (NDNS) year 1

Abstract

Summary The first results from the new rolling programme of the UK's National Diet and Nutrition Survey (NDNS) have been published. The survey found that breakfast cereals were consumed by about 50% of those children and adults taking part, and the average amount eaten was generally in line with the recommendations by the European breakfast cereal association on portion size. Breakfast cereals provided only a small proportion of the total intake of fat, saturated fat, non-milk extrinsic sugars and sodium, as well as contributing useful amounts of fibre (as measured by non-starch polysaccharides). Similarities regarding breakfast cereals and their contribution to the UK diet were seen with this survey and the recent Low Income Diet and Nutrition Survey.