The role of brand awareness on brand image, perceived quality and effect on risk in create brand trust

Abstract

Brands mediate the meeting of business and consumers. This is the first step in getting that brand awareness is the first step that occurs when the same judgment. Businesses are trying to be positive in this first step. It must have tool for positive judgment of brand awareness for create a strong brand value. In this study, brand trust which quality and effect on risk and this effect to creating it in occurring consumer perceived will be explaining information generated by the brand awareness and brand image. For this purpose, a theoretical model was created. The study will be discussed and hypotheses sample set of smart phones, the scale will be used to cover all aspects are dealt with.Keywords: brand awareness, brand image, perceived quality, perceived risk, brand trust.