The Role of Big Data Analysis in Enterprise Transformation: Evidence from Taobao and Alibaba

Abstract

In the context of information digitization, big data's ascendancy has profoundly impacted industries, especially e-commerce, ushering in a new era of data-driven transformation. The motivation for this research arises from understanding how pivotal big data analytics is in reshaping enterprise functionalities. Utilizing a ten-fold literature analysis, this study explores the interdependent relationship between the Taobao platform and the expansive Alibaba database. The investigation reveals that through big data, Taobao has fine-tuned its strategies, enabling large-scale personalization, accurate market forecasting, and the enhancement of supplier relationships. Such adaptative measures have not only solidified Taobao's market position but have also charted a course for enterprises seeking to harness the full potential of big data. The revelations from this study are seminal, emphasizing that in today's digital milieu, leveraging big data analytics is less of a luxury and more of a necessity for sustainable enterprise growth.