Abstract
Abstract: Augmented Reality (AR) technology has emerged as a transformative tool with the potential to revolutionize the retail industry. This paper delves into the role of AR in enhancing the retail shopping experience by examining its impact on traditional retail environments, customer engagement, and purchasing behavior. Through a comprehensive analysis of current applications and case studies, this paper highlights the ways in which AR is reshaping the retail landscape. Moreover, it discusses the challenges facing widespread adoption of AR in retail and explores future prospects for this technology.
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