Abstract
ABSTRACT Opposing the interpretation of a societal problem with a countering framing is a common characteristic of the democratic discourse. While studies on the dynamics of such counter-framing situations point largely toward recency effects, it remains mostly unclear which characteristics of the initial frame influence these recency effects. Taking current developments in news reporting into account—the trend toward audio and audiovisual news—this study suggests that news framed and presented in textual and audio and audiovisual modalities can attenuate recency effects in counter-framing environments. Building upon the long-standing research strand of responsibility framing and theories of multimodal learning, the findings of this longitudinal probability-sample experiment indicate that the recency effects of frames largely endure even if the initial frame is presented in a multi-modality mode.
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