The Role of an On-Page Optimization for an Effective Digital Marketing

Abstract

Search Engine Optimization (SEO) is the method of influencing the popularity of a website or web page in the unpaid results sometimes referred often referred to as "natural", "organic", or "earned" resultsof a web search engine. SEO explores the way search engines operate, where people search for and the search phrases or keywords are entered into search engines, as a web marketing technique.The primary search results for all major search engines such as google, bing, and yahoo are shown on web pages and on any other material including videos or local listings, depending on what is deemed most important to users by the search engine. To customize a website, the contents of the site, HyperText Markup Language (HTML), and associated code should be changed, both for increasing its relevance to common keywords and removing obstacles to search engine indexing. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. Search Engine Marketing ( SEM) is a type of internet marketing that involves promoting websites by increasing their exposure on search engine results pages (SERPs), mainly through paid ads.While off-page search engine optimization is important. On-page optimization includes all of the actions we take within web pages to help web site rank better. When it comes to on-page optimization, there are eight key targets are playing key roles. The eight targets are Keyword Optimization, Site Structure, Internal Linking, Usability, Mobile Version of the Website, Customer Reviews, Rich Snippets and Social Media Integration. In this paper, we would like to review these eight key factors and review a one case using the website structure as a part of on-page optimization techniques for effective digital marketing.