Abstract
The rising concern with environmental issues has placed a spotlight on the tourism industry's relationship with the environment. Research in this area has tended to concentrate on the physical impacts of recreational activity and there has been little or no research on the different roles and responsibilities of the main tourism industry sectors. Meanwhile more case studies are emerging that catalogue examples of tourism changing the ambience of destinations, and of uncontrolled tourism development causing environmental damage. The emergence of new concepts such as ecotourism and sustainable tourism has also been the focus of much attention. The issues in the tourism and environment debate are huge and the whole debate is marked by many different perceptions and opinions. This paper discusses the role of international airlines in the tourism and environment debate and presents the case for their greater involvement.
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