Abstract
Supply chain academics and practitioners enjoy a unique bond. The applied heritage of logistics and supply chain scholarship motivates researchers to identify problems residing in current and future practice, address them in a conscientious manner, and to provide findings that yield meaningful insights. Yet, this bond is sometimes strained when scholarship loses touch with “real problems” found in industry. Strains in the bond then limit the contribution potential and impact of resultant work. This editorial calls for supply chain researchers to embrace the discipline's applied heritage in the identification of problems and delivery of results, while employing the requisite rigor for valid conclusions. Fortunately, there has never been a better time to work with practitioners in light of the disruptive forces at work in industry and the thirst for meaningful insights.
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