The role of a digital balance score card in increase the effectiveness of and efficiency to face business competition

Abstract

Balanced Scorecard developed by Robert Kaplan of Harvard and David Norton as a framework for measuring organizational performance using a more Balanced set of performance measures, role of will leadership is also needed in the organizations as the soul in the organization of a business to make changes and become pioneer in the enhancement, it can be manifested will said the effectiveness of, efficiency, the vision and the ability adapt in business environment, able to face competition and in the middle tight competition and reached a vision. Balance Scorecard suggests that we view the organization are: Financial, Customer, Internal Process, Organizational Capacity, there will be efficiency and effectivity achievement and vision and strategy can be applied so that in this case the business sensitivity to the environment can be achieved so that quality, service, creativity, innovation and competitive advantage can be created, the commitment and cooperation in the fields of that need to is built and furnished by all elements in the an organization that started as a rush for the local nature of the decrees issued sustainability constantly in an attitude.