Abstract
Despite the importance of private tourism accommodation there appears to be little theoretical and empirical research focusing on private accommodation components. The main purpose of this paper, which is carried out through the primary research of tourism supply and demand in the city of Dubrovnik as one of the leading urban tourism destinations in Croatia by using log-linear form of Ordinary Least Squares (OLS) regression, is to sustain that accommodation occupancy rate, as measure of willingness to stay, and price are not determinate by the same components of the private accommodation units. The results show that the accommodation occupancy rate is the real reflection of the tourists' preferences while the price is formed by owners’ intuition. The findings can be used for further conceptual and empirical research into the tourism lodging industry contribution of private accommodation. DOI: 10.5901/mjss.2014.v5n13p0531
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