Abstract
ABSTRACT This study investigates the role and impact of online derivative works on social movement, which scant research has been done. We conducted a case study with netnography in the community of HKGoldenMusic, with a focus on their derivative works, a form of social movement participation. Based on our findings from this high-traffic online subcommunity of HKGolden, a flagship online community in Hong Kong, we developed a three-level model (frugal content crowdsourcing, the formation of organized derivative works, and engagement of celebrities) to explain the evolution of the creation of online derivative works on a social movement. The role and impact of these online derivative works are also discussed.
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