THE ROLE AND IMPACT OF CULTURAL DIPLOMACY IN CULTURAL GLOBALIZATION

Abstract

Globalization and the growing dynamics in international relations require a focus on culture and its opportunities to enrich and expand the content of foreign policy programs. The use of the capacities of culture and its transformation into an element of foreign policy does not mean simplification of the specific and unique character of culture but it is more an approach for more complete distribution and accumulation of additional resources in its development. The link between culture and government is strengthened by the competence of cultural diplomacy. In the age of globalization, the challenges have become much greater, especially when it comes to countries where prejudices against another culture are part of the social order. How can culture and cultural diplomacy shape domestic and international politics and credibly impose their national identity on the rest of the world? Hence, the main goal of this research is to define the role of cultural diplomacy in globalization and its contribution to resolving potential cultural conflicts that arise as a product of globalization. Several issues will be explored. Are there any positive or negative effects of globalization on cultural diplomacy? Can the melting of cultures and the cultural identity of the individual be a potential indicator of conflict? And what can cultural diplomacy do about it? The methods of analysis, follow-up and interpretation will be used in the preparation of the content of the paper. Keyterms: that will be used in the preparation of this scientific research paper are: globalization, cultural diplomacy, security, culture, and international relations.