Abstract
Educational administration is a combination of two words – ”administration” and ”Education” – each word has its own meaning and when combined forms a new meaning. The essence of education administration is the application of administrative science in the world of education or coaching and development and control of educational practice business. This research was conducted to see the effectiveness and the role of education administration in the development of educational institutions in the current digital era. The research was conducted in 2020 using a mixed-method (qualitative and quantitative) at one of the Higher Education Institutions in Palembang City, South Sumatra, namely PGRI Palembang University.
 Keywords: education administration, higher education, effectiveness, digital era
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