Abstract
Rural communities in China have experienced rapid changes in recent years under the government's policy of ‘new countryside development’. Remarkably, there has been an increase in social entrepreneurship led by village leaders and capable individuals with an entrepreneurial spirit. This research is based on in-depth interviews with several of these social entrepreneurs in multiple villages in Yunnan and Zhejiang provinces in China. It aims to explore the key issues related to the role of social entrepreneurship and leadership in developing rural cooperatives. The findings suggest that there are multiple key characteristics of social entrepreneurship in the process of rural cooperative development. The research findings have implications for rural community development in transitional economies in terms of developing social entrepreneurship capabilities.
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