Abstract
Current advances in the research, development and application of artificial intelligence (AI) systems have given rise to a far-reaching discourse on the ethics of AI and with them, the generation of several ethical guidelines comprising normative principles and recommendations. In this wide-ranging discussion, it has been considered important to broaden participation to other fields of knowledge, to enrich the considerations to be taken into account to ensure ethical principles in AI development. In this paper we broaden the discussion by presenting the Human Scale Development approach that proposes new orientations, principles and guidelines that can provide dimensions not considered with respect to the relationship of technology with humans, sustainable human-to-human relationships and mediation between humans and nature. If AI developers can keep these ideas in mind, it can be assured that AI-generated technology to meet human needs will contribute to increasing the well-being of people and the sustainable development of societies, and an AI that is at the service of humanity and the biosphere.
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