The Rise of Wedding Churches

Abstract

Abstract The popularity of Christian weddings represents the new widespread acceptance and popularity of a religious ceremony that sits at the intersection the familial, social, commercial, political, and religious. These rites challenge established preconceptions concerning both Christianity and Japanese identity. The postwar history of Christian wedding ceremonies is best understood in light of the efforts made by traditional Christian churches and the bridal industry to meet the religious demands of Japan’s largely “nonreligious” constituency. In responding to the needs and desires of nonreligious Japanese, commercial and religious institutions not only cooperate to produce and provide Christian weddings, but also compete to satisfy expectations for religious authenticity. There are no better examples of this than the efforts made by Christian churches to open their doors to individuals with no espoused Christian faith and the production of the bridal industry’s fleet of “wedding churches.” As such, Japan’s massive nonreligious constituency has contributed to the creation of a unique form of Christianity particular to Japan.