The Rise of Virtual Hosts and the Issues Arising from Cross-Cultural Virtual Hosts in Communication

Abstract

As time goes by and technology continues to advance, more and more virtual hosts are coming to the forefront, and in 2022, Njisanji's Vtuber Vox Akuma made quite a splash with his debut in China. As a result, many people have started to take notice of cross-cultural virtual hosts. These Vtuber usually have fans from several countries, and during the live broadcast one finds that the interaction between anchor and fan is often accompanied by cultural differences, differences in expression habits and differences in thinking. The cultural and linguistic problems are often accompanied by translation errors and lack of clarity. This has led to many problems. To promote positive cultural exchange and an improved online environment, this article discusses some of these issues and proposes some initial solutions to call attention to them and to take steps to reduce their occurrence. To enhance professional skills by strengthening the management of practitioners as well as the training of anchors in order to promote the positive dissemination of culture.