Abstract

Abstract While much research has been done regarding right-wing discourse in modern Europe, the literature of Polish far-right discourse is still insufficient. The present paper discusses the discursive strategies of Grzegorz Braun, one of the leaders of Confederation Liberty and Independence, which were implemented by the politician during the 2019 Gdańsk mayoral campaign. In order to provide a comprehensive analysis of Braun’s discourse, audiovisual materials were included in the study. The findings show that Braun employs positive presentation of the Catholic Church and himself, and negative presentation of his opponents (LGBT activists, immigrants, the European Union, the elites), whom Braun considers to be in an alliance against Poland and its core values under the name of the “Gdańsk Pact”.

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