The rise of Q-pop in Kazakhstan and its impact on national identity

Abstract

This study delves into the influence of the Korean Wave on the emergence of Q-pop in Kazakhstan, examining its impact on the country's cultural landscape and national identity. Stemming from the worldwide appeal of Korean culture, Q-pop merges local Kazakh motifs with global trends, leaving a significant mark on Kazakhstan's music industry and culture. This study highlights how Q-pop influences Kazakhstani youth's sense of national pride, spreading across Central Asia and countering Russian musical dominance. The research aims to investigate the role of Q-pop in reinforcing Kazakh cultural ties among various demographic groups, thereby enriching our comprehension of national identity in the country. This study utilized a quantitative research methodology, employing an online survey and snowball sampling technique to gather statistically significant results and insights into the rise of Q-pop and its intricate relation with national identity in Kazakhstan. Through exploring Q-pop's interaction with different cultural contexts, this study aims to shed light on the dynamics of cultural adaptation, fusion, and national identity construction in Kazakhstan, paying special attention to the intricate effects of gender and geographical factors. It highlights the critical balance between preserving Kazakh traditions and aligning with the younger generation's preferences.