The Rise of Indian Women Entrepreneur in E-commerce

Abstract

From last so many years, Women entrepreneurs are inspiring and motivating entrepreneurs. Women in today's era are preferred to be entrepreneurs instead of doing household work. Due to economic globalization, women entrepreneurs are speedily getting popularity as well as huge importance in India. Women have proved that they can enter in each and every field. Women entrepreneurs are emerging as smart and dynamic entrepreneur. They have proved to be on par with their Men counterparts in business acumen. The performance of successful women entrepreneur working in socio economic sector is outstanding. Today economy is changing and everybody is moving to e-commerce. The e-commerce sector has outstanding growth in 2014 .The growth of E-commerce helps the women entrepreneur to generate new ideas and work from home. There is tremendous growth of women entrepreneurs in e-commerce sector like Anisha Singh founder and CEO OF mydala, Shivani and Tanvi owners, fabally. The present study reveals the successful women entrepreneur in E-commerce sector and challenges faced by women entrepreneurs in ecommerce sector.