Abstract
This paper examines the rise of fintech and its impact on transforming India into a cashless economy. It highlights key drivers, such as the 2016 demonetization, that accelerated the adoption of digital payments, mobile wallets, and UPI. The study explores how fintech has improved financial inclusion in both urban and rural areas, focusing on Paytm as a case study. Despite fintech's success, challenges like financial illiteracy, data security risks, and fraud persist. The paper offers recommendations for enhancing financial literacy, improving data security, and expanding fintech adoption to sustain its growth and further boost India's digital economy.
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