The Rise and Fall of Ace Records: A Case Study in the Independent Record Business

Abstract

The record industry in the United States was controlled until the 1950s by a half dozen major companies, which produced music directed primarily toward the white middle class. The following article uses the history of Ace Records, a small, regional, independent company, to examine the nature of the record industry in the 1950s and 1960s. The article explains the shifts in demography and technology that made possible the growth of the independents, as well as the obstacles and events that made their demise more likely. It also traces the changes that such companies, by recording and promoting rhythm and blues and early rock ‘n’ roll, introduced to the cultural mainstream.