Abstract
The article focuses on analysing the meaning of the concept “communicative features”. There has been formed an optimal list of communicative features of a language, such as its correctness, accuracy, consistency, richness, diversity, imagery, expressiveness, meaningfulness, accessibility. The term “lingual identifiers of communicative features” has been introduced. The researchers’ views on evaluative language parameters have been systematized, and the system of lingual identifiers of communicative features “richness” has been defined. In Ukrainian linguistics there is a significant lack of scientific research devoted to the theoretical analysis of communicative features of literary language and the practical aspect of their implementation. The problems of developing a linguistic identifiers’ system of each language characteristic, the quality of realization of a set communicative features in different spheres of communication require linguistic comprehension. The purpose of the study is to propose and analyze a model of research on the realization of richness – a communicative feature of the Ukrainian language – in the mass-media, which is an effective factor in shaping the language culture of society, the creation of ethical and aesthetic ideals. Insufficiently studied segment of the mass-media field – live television broadcast – was chosen for the analysis. The specificity of the investigation object necessitated the use of a number of methods: the direct observation – for fixing and collecting the actual material; the descriptive method – to characterize and summarize the collected factual material. The linguistic identifiers of language richness are: active vocabulary of the speaker; use of lexical and syntactic synonymy; use of phraseology; the presence of stylistic figures and tropes; intonation of the text.
Highlights
Language culture is the observance of the norms of literary language, the use of linguistic and expressive means in accordance with the purpose and situation of communication
The culture of language has become an independent linguistic discipline with a wide range of research issues, the main task of which is to assess the quality of language in general and its structural levels in particular
In Ukrainian linguistics there is a significant lack of scientific research devoted to the theoretical analysis of communicative features of literary language and the practical aspect of their implementation
Summary
Language culture is the observance of the norms of literary language, the use of linguistic and expressive means in accordance with the purpose and situation of communication. Ключевые слова: коммуникативные качества языка, лингвальные идентификаторы коммуникативных качеств языка, богатство языка, типы устной коммуникации в прямом эфире, линейный тип коммуникации, интерактивный тип коммуникации, трансакционный тип коммуникации. We offer the optimal list of dominant communicative features of literary language: correctness, accuracy, logic, imagery, richness, diversity, accessibility, content, expressiveness of language.
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