The Rhetorical Influence of Contemporary Evangélicas

Abstract

This essay uses a cultural rhetoric framework to analyze Hermanas: Deepening our Identity and Growing Our Influence (2019), a multi-authored book by evangelical Latinas in the U.S. The distinct storytelling in the text—which layers the authors’ personal narratives with discussions of biblical texts—emerges from both white evangelical and Latina cultural contexts. This communal, activist approach to personal narrative enacts rhetorical leadership by confronting systemic injustices in U.S. evangelicalism and offering readers in that community new ways to engage with dominant evangelical rhetoric and with the stories of others.