The rhetoric of belles lettres: The political context of the eighteenth‐century transition from classical to modern cultural studies

Abstract

Classical practitioners of the art of rhetoric such as Demosthenes have long been a familiar part of the rhetorical tradition, but subsequent periods have generally been confined to the history of rhetorical theory, with little attention paid to political rhetoric or public discourse. We need to develop a more rhetorical perspective on the history of rhetoric to encompass rhetoric's dual nature as an intellectual discipline and a practical political art. Such a perspective would focus on the domain between the learned culture and the public experience, the domain where rhetorical theories are applied to discursive practices to formalize who can speak, how controversial issues are to be argued, and what political purposes such arguments serve. The eighteenth century is a dynamic period in the history of rhetoric precisely because the domain between the educated world and the public sphere was transformed by the expansion of the reading public.' Rhetoricians such as Hugh Blair were the first professors to lecture on modern culture because they taught students who came from the provinces of the English reading public.2 General histories of college English studies tend to ignore eighteenth-century rhetoricians in the assumption that the study of English is more or less synonymous with the study of literature (see Baldick, Graff, McMurty, and Palmer).3 We need more rhetorically oriented histories of modem cultural studies, not just because literature specialists have tacitly accepted the erasure of rhetoric from such studies, but also because the formation of disciplinary knowledge is a rhetorical process, and the domain of rhetoric is where disciplines set themselves off from related discourses and public audiences. Rhetoricians first introduced English into the university curriculum in the middle of the eighteenth century in Scotland, America, and elsewhere in the cultural provinces. All of the figures whom Howell has categorized as New rhetoricians came from outside the centers of English education, while Oxford and Cambridge