Abstract

Retail electricity markets continue to change. These changes are driven by restructuring, the advent of competition, and increasing needs to influence the pattern and/or amount of energy use. Branding, attitude and image measurement, and understanding customer preference and behavior are paramount to electric service providers in this new world.

Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call